Travel Experience Company Traffic Triples in 3 Months
In this case study, we’ll take you step-by-step on how we helped a national travel experience company increase their website traffic from 2,400 to 10,000+ visitors per month through only content and technical SEO.
OmniFlow Digital used advanced SEO techniques and strategies to put them ahead of the competition. Keep reading to learn what we did for this travel experience company.
OVERVIEW
Monthly Organic Traffic
10,000+
Organic Keywords
6,500+
Background
A travel experience company reached out to us in June 2024 with a request to resolve technical SEO issues and improve their content strategy. They are a national travel experience provider.
They asked us to advise on keyword strategy and on-page SEO methodologies for improving their blog ranking presence.
Clients enrolled in managed SEO get access to all of our services, without having to do any of the work. This makes it easier for our dedicated campaign manager to select which tools and products will best help to boost their SEO.
Image sourced from BornWild (bornwild.rocks)
Content Strategy
The travel experience company came to us with nicely written blogs that had a lot of potential for improved content optimization. Specifically, opportunities to optimize captions and keyword frequencies throughout the headings and articles were the easiest first resolutions. Through training the founder on SEO content writing methodologies, they were able to see an increase in traffic to their article posts, which now drive nearly 100% of their organic search traffic.
Throughout our work with the company, we’ve been able to increase their number of keywords by over 2,000, with over 300 of those ranking in positions 11-20, making them massive opportunities for wins over the next couple of months, since they are close to ranking on the first page.
Technical SEO
When we first started working with the travel experience company, they had several technical SEO issues, including pages with 404 errors, improper URL redirections, invalid structured data, internal linking errors, and external linking errors.
After a thorough site audit, we were able to resolve all major technical issues and improve their site health score by 6%, up to 95%, which is better than the top 10% performing websites on Google.
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Our Results
The travel experience company started working with us in June 2024 and we made incredible strides within only 3 months, including tripling their organic traffic through a comprehensive content strategy and technical SEO resolutions. We also increased their number of keywords by over 2,000 and improved their site health score to be better than the top 10% of websites on Google.
As you can see below, their organic traffic tripled from June 2024 to September 2024 and is projected to continue increasing with the implementation of further content strategies on their new keywords ranking in the top 11-20 positions.
Conclusion
There are multiple reasons that this travel experience company experienced such success with us. First, they had a base of domain authority, making them a strong candidate for a sole content and technical SEO approach.
Patience and persistence were the other reasons for their impressive growth. Building up ranked keywords, resolving technical issues, and curating new content takes time. There is no guidebook about how long it takes for SEO efforts to finally kick-in. Our SEO strategies are unique to each client.
We tell clients it could take three to six months to see the fruits of our labor, but for others, it could take longer, and in some cases, such as this one, it could be faster. The point is you need to be patient and persistent to ensure you don’t miss out on the big payout.
Want to learn more about how we can help you get more traffic to your website? Schedule a call with us today!